The Distributor Kit is often the first contact distributors/customers have with XANGO so it was important that the piece communicated the brand thoroughly to serve as a centerpiece. It had to be both aspirational and informative. What we ended up with was a complete, mailable booklet with its own custom-made shipping container. Clean lines and typography along with vibrant colors and emotive photography evoke the spirit of the tagline, “Life. As it Should Be.” All of the little touches added up including spot UV treatments, soft-touch finishes and embossed covers.