YUMI Creative
1.jpg

Driving Sales Brand Development & White Papers

Driving Sales Brand Development & White Papers by YUMI Creative

Driving Sales

Brand Development & White Papers

With basic brand guidelines in place, Driving Sales approached YUMI to further develop it into actual collateral and marketing pieces by developing a series of white papers. The idea was to take the basic elements and apply them to a real project and, in turn, develop the brand's look and feel. What we added to the mix were elements such as line illustrations, photo treatments and typographic hierarchies that brought the brand to life.